If you’re a seller looking to protect your brand and gain a competitive edge on Amazon, enrolling in Amazon Brand Registry is a must. This step-by-step guide will walk you through the entire process — from eligibility to full registration — so you can take control of your brand and unlock powerful tools on the world’s largest e-commerce platform.

What Is Amazon Brand Registry?

Amazon Brand Registry is a program designed to help brand owners protect their intellectual property and enhance their brand experience on Amazon. Once enrolled, sellers gain access to a suite of tools for:

• Reporting IP violations

• Listing optimization

• Brand protection

• Search and analytics tools

With over 700,000 brands already registered, it’s clear that Brand Registry is essential for building trust and safeguarding your business.

Why You Should Enroll in Amazon Brand Registry

The marketplace is competitive, and your intellectual property is always at risk. Here’s how Brand Registry benefits serious sellers:

1. Protect Your IP

Brand Registry helps you detect and report trademark infringements or counterfeit products quickly, with tools like Amazon’s automated protections and the Report a Violation tool.

2. Access Exclusive Brand Features

Once enrolled, you’ll gain access to:

• A+ Content Manager

• Brand Analytics Dashboard

• Amazon Stores

• Sponsored Brands Advertising

• Virtual Bundles

3. Enhance Customer Experience

With customized listings, better content, and more accurate detail pages, your products stand out — helping to improve conversion rates and customer trust.

Step-by-Step Guide to Amazon Brand Registry

Step 1: Meet the Eligibility Requirements

To qualify for Amazon Brand Registry, you need the following:

• A registered trademark (word mark or logo mark)

• The trademark must be active and issued by one of Amazon’s accepted trademark offices (e.g., USPTO for the U.S.)

• An Amazon account (Seller Central or Vendor Central)

Step 2: Create or Log in to Your Amazon Brand Registry Account

Go to the official Amazon Brand Registry website and click “Get Started.” Use your existing Amazon Seller Central or Vendor Central credentials to log in.

Step 3: Submit Your Brand Information

Once logged in, you’ll need to complete the following:

• Brand Name
• Trademark Details
• Product Categories
• Images
• Website or Social Media (Optional)

Step 4: Verification and Code Submission

After you submit your application, Amazon will send a verification code to the trademark owner’s email on file with the trademark office. If you used a trademark attorney, ask them to forward you the code.

Once you receive it:

• Log in to Amazon Brand Registry

• Enter the code to verify ownership

Step 5: Application Review

After you enter the verification code, Amazon will begin reviewing your submission. This process typically takes 2 to 10 business days.

You’ll receive a confirmation email once your application is approved.

What Happens After You’re Approved?

Once registered, your brand is now officially enrolled in the program. Here’s what you can do:

1. Access Brand Dashboard

Manage all tools and reports in one place — from infringement claims to brand health.

2. Create A+ Content

Elevate your product listings using high-quality images, comparison charts, and branded modules.

3. Build Your Amazon Storefront

Design a customizable, multi-page store on Amazon to tell your brand story.

4. Use Brand Analytics

Access valuable consumer behavior insights like popular search terms and click-share data.

5. Report Intellectual Property Violations

Easily flag and remove counterfeit or unauthorized listings.

Common Mistakes to Avoid

Even though the process is fairly straightforward, many sellers hit roadblocks. Here’s how to avoid them:

Mismatched Trademark Information

Ensure the brand name, logo, and trademark number exactly match what’s listed in the trademark database.

Using an Unregistered Mark

You need an approved trademark. A common law (™) mark isn’t sufficient.

Ignoring Email Verification

Watch your inbox! If you miss the verification email, your application will stall.

Final Thoughts

With counterfeiters and unauthorized sellers lurking on every major online marketplace, protecting your brand identity and product listings is vital. Amazon Brand Registry not only gives you the legal protections you need but also opens the door to powerful selling tools, brand-building opportunities, and valuable data insights.

The sooner you secure your trademark and enroll in Brand Registry, the sooner you can take control of your brand’s future on Amazon.