Mexico operates under a first-to-file trademark system, meaning the first to submit a trademark application holds the rights—regardless of prior use. If you're doing business in North America or planning to expand, registering your trademark in Mexico early is essential to avoid conflicts and secure your brand. Our expert team provides complete support for trademark registration in Mexico, including guidance on trademark assignment and ownership transfers. We work with a trusted Mexican attorney to handle every legal detail, ensuring your brand is properly protected from day one.
We work with a dedicated Mexican trademark attorney who can handle all your trademark legal matters in Mexico. From trademark filings to oppositions and litigation, our team is equipped to protect your brand every step of the way.
Covers filing your application and reporting the progress all the way to registration. 2 classes included. This is our entry-level package.
Covers full trademark registration, including reporting and responding to non-substantive examiner’s objections and free re-filing.
Covers all aspects of trademark registration, including responding to all examiner’s objections and free re-filing. More free extras.
Prices depend on the country. Please check individual country page for exact prices for each package.
We handle the complete preparation and filing of your trademark application in Mexico, keeping you updated on the progress at every stage until registration is complete.
Please note that in Mexico, each trademark application can only cover a single class of goods or services — multi-class applications are not permitted. If you wish to file a second trademark in a different class, our professional fee for each additional application will be $355.
The “ALL IN” package includes government fees, responses to examiner’s objections (office actions), opposition proceedings, free re-filing, and other additional services.
If an office action is issued, we will promptly notify you and provide an estimate for the response based on our hourly rate. Whenever possible, we strive to offer a flat fee for your convenience.
If your budget is limited and our free Mexico trademark search does not reveal any obstacles to registration, you can proceed confidently with your application.
Includes everything in our “SAIL THROUGH” package, plus reporting and responding to non-substantive (procedural) office actions, and free re-filing if your application is refused by the Mexican Trademarks Office.
Free re-filing will be provided under the same conditions as our “SAIL THROUGH” package — you’ll cover the government fees, and we’ll waive our professional fees. For full details, please refer to our FAQ section.
Please note: In Mexico, trademark applications must be filed in a single class only — multi-class applications are not permitted. If you wish to file an additional trademark, our professional fee for each additional application will be $355.
Not included: Government fees, substantive office actions, opposition proceedings, and the additional free extras available with our “BELLS AND WHISTLES” package.
Our most popular option — this package offers peace of mind and predictable costs. It’s the package we recommend for trademark applications in Mexico.
We handle all non-substantive office actions at no additional cost. Plus, if your trademark is refused, you’ll have the option to file a new application for a different trademark — and we’ll waive our professional fees for the re-filing!
If your trademark is refused, we’ll file another application — with our professional fees waived.
Includes everything in our “ALL IN” package, plus reporting and responding to non-substantive (procedural) office actions, and free re-filing if your application is refused by the Mexican Trademarks Office.
Free re-filing will be provided under the same conditions as our “ALL IN” package — you’ll cover the government fees, and we’ll waive our professional fees. For full details, please refer to our FAQ section.
Please note: In Mexico, trademark applications must be filed in a single class only — multi-class applications are not permitted. If you wish to file an additional trademark, our professional fee for each additional application will be $355.
Not included: Government fees, substantive office actions, opposition proceedings, and the additional free extras available with our “BELLS AND WHISTLES” package.
Our most popular option — this package offers peace of mind and predictable costs. It’s the package we recommend for trademark applications in Mexico.
We handle all office actions at no extra cost. Plus, if your trademark is refused, you’ll have the option to file a different trademark with professional fees waived! This package offers complete peace of mind and predictable budgeting.
If your trademark is refused, we’ll file another application — with our professional fees waived.
Government fees in Mexico:
Trademark application: $170 per application
Trademark renewal: $225 per application
Post-registration declaration of use: $85 per declaration of use
Possible additional fees:
Claiming priority from your earlier filed US, Canadian, EU or Australian trademark: $100.
Courier or postage costs.
A Power of Attorney (POA) is a legal document that grants permission for one person or entity to act on behalf of another in matters related to business, property, or personal affairs. The person granting this authority is known as the Principal, while the individual or organization receiving it is referred to as the Attorney or Agent.
In the context of trademark registration, a Power of Attorney is sometimes required to officially appoint a representative who can act for you before the relevant trademark office. In many countries like the United States, United Kingdom, Canada, Australia, and much of Europe, you typically don’t need to sign a separate POA for a regular trademark application — it’s understood when you engage an attorney or agent for your filing.
However, some countries, including China, Mexico, Russia, and India, do require a signed Power of Attorney from the trademark owner (or a legally authorized person) before an application can be submitted. Additionally, in the United States, if you want to replace your current attorney and assign a new one to handle your trademark application, you’ll need to sign a Power of Attorney to formally authorize the new representative.
We offer free identical trademark searches (order on our website). Comprehensive search report is $150.
No prior use is required to file or register a trademark in Mexico. In fact, we don’t recommend using your trademark before registration, as Mexico operates on a first-to-file system.
A registered Mexican trademark must be renewed every 10 years from the date of the application. Trademarks may be renewed indefinitely.
Trademark rights are territorial, meaning your trademark is only protected in the countries where it’s registered. Securing trademark protection is essential to prevent infringement risks and safeguard your brand identity.
If you wish to have exclusive rights over your trademark in Mexico, it’s important to file your application there. Mexico is a rapidly growing market and a key gateway for businesses expanding into Latin America.
No, a U.S. trademark is not valid in Mexico.
Trademark rights are territorial, meaning they only apply within the country or region where the trademark is registered. To protect your brand in Mexico, you’ll need to file a separate trademark application with the Mexican Trademark Office.
When a trademark application is filed in Mexico, it is first reviewed by the Mexican Trademark Office (IMPI). The application undergoes both a formal examination (to check filing requirements) and a substantive examination (to assess registrability and potential conflicts).
Within 10 days of filing, the trademark is published in the Official Gazette for a one-month opposition period, during which third parties can file objections.
It’s important to note that in Mexico, the opposition process does not automatically stop the trademark application if an opposition is filed. If the applicant chooses not to respond to an opposition, it doesn’t mean the application will be abandoned. Instead, the Trademark Office will continue its review and issue a decision — either granting or refusing the trademark, taking the opposition into account.
After the opposition period and examinations are complete, if no significant issues remain, the trademark will proceed to registration.
The entire process typically takes about 4 to 8 months from the filing date.
A power of attorney is usually not required to file or renew a trademark in Mexico. However, it’s a trademark lawyer should have it in their file.
In Mexico, a trademark opposition period is one month.
The trademark registration process in Mexico can vary significantly depending on the circumstances of each application. If there are no objections or issues, registration can be completed in as little as 2 to 4 months.However, if the application faces objections, oppositions, or office actions, the process may extend to 12 to 18 months or more, depending on the complexity of the case.
Mexico is a first-to-file country, so it’s essential to file your trademark before using it publicly. Using an unregistered mark could expose you to infringement claims or allow others to register your trademark first, leaving you without legal protection.
Mexico uses the Nice Classification system. An important difference is that if you want to file a trademark application for multiple goods which fall in many classes, it will be necessary to file individual applications for each class of goods.
To claim priority from a foreign trademark application, no priority documents are required. It’s sufficient to simply provide the following details when filing your Mexican application:
The foreign trademark application number
The country where it was filed
The date of filing
In Mexico, trademarks consisting of foreign geographical names are generally prohibited unless they are well-known to the public. However, trademarks that include geographical names with alternative meanings unrelated to the location may be eligible for registration.
No, multi-class trademark applications are not permitted in Mexico. Each trademark class requires a separate application to be filed
| Rank | Country | Average Time to Register | Notes |
|---|---|---|---|
| 1️⃣ | Germany | 1–3 months | Fastest. Can register within 1 month with accelerated examination. Occasionally unpredictable. |
| 2️⃣ | United Kingdom | 3.5–4 months | Consistent and low government fees. |
| 3️⃣ | European Union (EU) | 3.5–7 months | 3.5–4 months via “fast-track”; regular filings take 6–7 months. Higher government fees. |
| 4️⃣ | Mexico | 4–8 months | Can fluctuate; some applications take longer. |
| 5️⃣ | Australia | 7.5–12 months | Most trademarks register within a year if no objections. |
| 6️⃣ | China | 9–12 months | Appeals can delay by 8+ months. Improving timelines. |
| 7️⃣ | India | 10–12 months | Similar to China in average timelines. |
| 8️⃣ | United States | 12–14+ months | Often delayed by office actions. Can exceed a year easily. |
| 9️⃣ | Japan | 10–14 months | Fairly steady timeline. |
| 🔟 | Brazil | 12–18 months | Among the slower countries for registration. |
| 1️⃣1️⃣ | Canada | 36–42 months | Slowest. Pandemic delays made it worse. Expected to improve post-Madrid Protocol membership. |
A specimen of use is real-world proof showing how your trademark is actually used in connection with the goods or services you provide in the marketplace. It’s a requirement when filing certain types of U.S. trademark applications and during post-registration maintenance.
You must show your trademark directly on the product or its packaging. Acceptable specimens include:
Product labels
Tags attached to the product
Product packaging
Instruction manuals
Photographs showing the product with the mark visible
🔴 Not allowed: Drawings, mockups, or promotional ads alone — they don’t count for goods.
You need to prove your mark is publicly used when offering your services. Acceptable specimens include:
A screenshot of your website showing the trademark prominently (usually in the header) along with a description of your services.
Brochures, flyers, or online ads offering the services with your mark clearly visible.
Business cards or signage photos displaying your trademark alongside the services provided.
Submitting the correct type of specimen is crucial — the USPTO can refuse your application if the specimen doesn’t meet their requirements. It must reflect how your trademark appears in actual, day-to-day commercial use.
If you are a Mexican citizen or own a Mexican company, you can file a trademark application yourself. However, foreign applicants are required to appoint a local agent to file a trademark in Mexico.
All trademark applications we file on your behalf in Mexico are submitted through our licensed Mexican attorney, ensuring full compliance with local requirements.
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Trademark Focus is a trusted trademark registration firm with more than 10 years of expertise. We specialize in handling trademark applications and protection services across Canada, the US, and internationally.
No.518, Jianshe Avenue, Jianghan District, Wuhan, Hubei Province
